Frequently
Asked Questions about Exporting from the
GENERAL
EXPORT INFORMATION
How do I start an export business?
Any legitimately organized business
can export. However, the ins and outs of exporting are sometimes confusing.
If you are considering exporting for the first time, you should enroll in
a basic international trade course, offered by the local community colleges
or international organizations. While
opening a business is not difficult, understanding the export process and
its rules may be more complicated. In
most cities, a firm is required to have an occupational license in order to
do business. You should check with your local county
or city government to ascertain how to apply for an occupational license. In addition, you may want to check with an attorney
and an accountant for the legal ramifications of starting a business in the
How do I find out about duties and taxes for exporting
to certain countries?
The
Department of Commerce Trade Information Center can assist you with obtaining
this information. The Center can be reached on 1-800-USA-Trade (872-8723)
or visit: http://www.ita.doc.gov/TICFrameset.html
What does Value for Customs Purposes Only mean?
The U.S. Customs Service defines
"value for Customs purposes only" as the value submitted on the
entry documentation by the importer which may or may not reflect information
from the manufacturer but in no way reflects Customs appraisement of the merchandise.
What does the term "maquiladora"
mean?
The maquiladora program allows foreign
manufacturers to ship components into
What are Matchmaker Events?
Matchmaker trade delegations are
organized and led by the International Trade Administration to help new-to-export
and new-to-market firms meet prescreened prospects who are interested in their
products or services in overseas markets. Matchmaker delegations usually target two major
country markets and limit trips to a week or less. This approach is designed to permit
What is NAFTA and what does it do for
the
The
North American Free Trade Agreement, NAFTA, which entered into force in January
1994, is a free trade agreement comprising
ü
Progressively eliminates almost all U.S.-Mexico
tariffs over a 10-year period, with a small number of tariffs for trade-sensitive
industries phased out over a 15-year period.
Mexico-Canada tariffs are also phased out over a 10-year period.
Tariff reduction schedules between the
ü
Eliminates other barriers to trade such
as import licensing requirements and Customs user fees.
ü
Establishes the principle of national treatment,
for ensuring that NAFTA-origin products trade between NAFTA countries will
receive treatment equal to similar domestic products.
ü
Guarantees service providers of the three
countries equal treatment in the NAFTA area, including the right to invest
and the right to sell services across borders.
ü
Establishes five basic principles to protect
foreign investors and their investment in the free trade area:
(a) nondiscriminatory treatment, (b) freedom from performance requirements,
(c) free transference of funds related to an investment,
(d) expropriation only in conformity with international law, and (e) the right
to seek international arbitration for a violation of the agreement's protections.
The
Agreement contains special provisions for sensitive economic sectors, including
agriculture, automotive products, energy, and textiles and apparel. The Agreement also created a Border Environment
Cooperation Commission and a North American Development Bank. For more information
visit: www.nafta-customs.org/
What is the difference between a Trade
Fair and a Trade Show?
A
trade fair is a stage-setting event in which firms of several nationalities
present their products or services to prospective customers in a pre-formatted
setting (usually a booth of a certain size which is located adjacent to other
potential suppliers). A distinguishing
factor between trade fairs and trade shows is size. A trade fair is generally viewed as having a
larger number of participants than other trade events, or as an event bringing
together related industries.
What is a Trade
Generically,
a trade mission is composed of individuals who are taken as a group to meet
with prospective customers overseas. Missions
visit specific individuals or places with no specific stage setting other
than appointments. Appointments are
made with government and/or commercial customers, or with individuals who
may be a stepping stone to customers.
EXPORT LICENSING
Do I need a license to export?
You might, depending on the product.
You need to be in compliance with the Export Administration Regulations (EAR)
as it requires that all merchandise exported from the
What is a Validated Export License?
A document issued by the
What
is a Commodity Classification, when do I need one, and how do I get one?
All
commodities, technology or software subject to the licensing authority of
BXA are included in the Commerce Control List (CCL) which is found in Supplement
1 to Part 774 of the Export Administration Regulations. On the CCL, individual
items are identified by an Export Control Classification Number (ECCN). To
determine licensing requirements, you must first classify your item against
the CCL. To classify your product,
you should begin with a review of the general characteristics of your item.
This will usually guide you to the appropriate category on the CCL. Once the
appropriate category is identified, you should match the particular characteristics
and functions of your item to a specific ECCN. You can also request an official commodity classification
from BXA. A commodity classification request requires the submission of an
application and technical specifications of your commodity, software or technology
to BXA. To submit a classification request use Form BXA-748P
or via the internet using the Simplified Network
Application Process (SNAP).
Do I need a license to export to
No. A shipment to
What is a Re-export?
For
export control purposes: It is the
shipment of
What
is a Pre-license Check for an Export License?
Pre-License
Checks are conducted by the Bureau of Export Administration (BXA) to determine
that dual-use items on an export license application are destined for a legitimate
end-use by a reliable end-user. Firms or individuals representing the licensee
(the applicant), the consignee, the purchaser, the intermediate consignee,
or the end user may be subject to inquiries pertaining to the pre-license
check. As part of the process, BXA
forwards a cable to the
EXPORT DOCUMENTATION
What is a Shipper's Export Declaration?
The SED includes complete particulars on individual shipments
and is used to control exports and act as a source document for the official
What
is an Ocean Bill of Lading and what types are there?
It
is a receipt for the cargo and a contract for transportation between a shipper
and the ocean carrier. It may also
be used as an instrument of ownership which can be bought, sold, or traded
while the goods are in transit. To
be used in this manner, it must be a negotiable "Order" Bill-of-Lading. There are 3 types:
ü
A Clean Bill-of-Lading
is issued when the shipment is received in good order.
If damaged or a shortage is noted, a clean bill-of-lading will not
be issued.
ü
An On Board Bill-of-Lading
certifies that the cargo has been placed aboard the named vessel and is signed
by the master of the vessel or his representative.
On letter of credit transactions, an On Board Bill-of-Lading is usually
necessary for the shipper to obtain payment from the bank. When all Bills-of-Lading are processed a ship's
manifest is prepared by the steamship line. This summarizes all cargo aboard the vessel
by port of loading and discharge.
ü
An Inland Bill-of-Lading
(a waybill on rail or the "pro forma" bill-of-lading in trucking)
is used to document the transportation of the goods between the port and the
point of origin or destination. It should contain information such as marks,
numbers, steamship line, and similar information to match with a dock receipt.
What
is a Through Bill of Lading?
It
is a single bill of lading covering receipt of the cargo at the point of origin
for delivery to the ultimate consignee, using two or more modes of transportation.
What export documents do I need?
Depending on your terms of sale you
may need to provide specific documents required by the importer. However for
a general export you will need the following documents: a) Commercial Invoice, b) Certificate or Origin
– U.S. or NAFTA, c) Packing List, d) Shipper’s Export
Declaration, e) Shipper Letter of Instruction (if using a freight forwarder),
and f) a transportation document (Bill of Lading, or Air Way Bill).
Most of these documents can be prepared by the shipper or freight forwarder.
What is a NAFTA Certificate of Origin and where can I find it?
It is a trilaterally agreed upon
form used by
What is the Schedule B number and where can I get it?
There are millions of trade transactions
occurring each year. These transactions are classified under approximately
8,000 different products leaving the
What's the difference between the Schedule B codes (for exports) and
the Harmonized Tariff Schedule (HTS) codes (for imports)?
All of the imports and export codes
used by the
What is a Pro Forma Invoice?
It
is a "preview" of an invoice provided by a supplier prior to the
shipment of merchandise, informing the buyer of the kinds and quantities of
goods to be sent, their value, and important specifications (weight, size,
and similar characteristics).
What is Ultimate Consignee?
The
ultimate consignee is the person located abroad who is the true party in interest,
receiving the export for the designated end-use.
What is Table of Denial Orders?
It
is a list of individuals and firms that have been disbarred from shipping
or receiving
MARKETING/SELLING OVERSEAS
Is it important to have an export plan?
It is vital to your export business as it can help
you communicate your export ideas to others clearly and easily. An international business plan is a written
strategy for how you anticipate marketing your products internationally over
a period of at least one year to three years, involving costs and revenues. The objective in having an international business
plan is to guide management once the decision to export has been accepted.
Should I hire someone abroad to sell
my goods?
Experience teaches that having a
local representative usually enhances sale possibilities. Indeed, in many
nations having a representative is required. Generally transactions with foreign
retailers occur only with consumer products. The method relies mainly on traveling
sales representatives who directly contact foreign retailers, although results
may be accomplished by mailing catalogs, brochures, and other literature.
(See agent)
What is defined as Selling, General
and Administrative (Expenses)?
The Selling, General and Administrative
(expenses) is the sum of: a) General and administrative expenses (such as:
salaries of non-sales personnel, rent, heat, and light); b) Direct selling
expenses (that is, expenses that can be directly tied to the sale of a specific
unit, such as: credit, warranty, and advertising expenses); and c) Indirect selling expenses (that is, expenses which cannot
be directly tied to the sale of a specific unit but which are proportionally
allocated to all units sold during a certain period, such as: telephone, interest,
and postal charges).
What is an agent?
An agent is a representative who normally has authority,
perhaps even power of attorney, to make commitments on behalf of the firm
he or she represents. Firms in the
What is a foreign distributor?
The foreign distributor is a merchant
who purchases merchandise from a
What does Without Reserve mean?
A
term indicating that a shipper's agent or representative is empowered to make
definitive decisions and adjustments abroad without approval of the group
or individual represented.
How do I work out an after-sales
service agreement with distributors who sell my product?
Warranting
products for after-sales service, and returns, need to be evaluated and decided
upon prior to selling a product overseas as the cost of repairing or replacing
a product could be quite costly if it has to be brought back to the
What is the best way to communicate
with overseas clients?
Having a local representative who
is familiar with the language and local customs to communicate with your buyers
is the most efficient way. It is a good idea to periodically visit your major
buyers in the country and including your local representative in those meetings
to ensure that that the quality of service delivered is what you want.
How can I find background information
on overseas clients who contact me?
Background
checks and credit reports on international companies are available through
a number mercantile credit agencies and other private sector
sources. A fee is usually charged for
this service. For more information
send an E-mail to AskStella@AskTrade.com
to request a list of companies.
How can I learn about another country’s
cultural practices?
Business executives who hope to profit
from their travel should learn about the history, culture and customs of the
countries to be visited. Flexibility and cultural adaptation should be the
guiding principles for traveling abroad on business. Business manners and
methods, religious customs, dietary practices, humor, and acceptable dress
vary widely from country to country. Most libraries have books available on
other countries, their culture and more. In
addition, you may contact the country's consulate office in the
Do I need to know another language
to export?
While it is not necessary to learn
another language to export, it is an invaluable tool in ensuring that the
chances of miscommunication are reduced. It also tells your overseas buyer
that you are serious about developing a commercial relationship that will
endure.
Are there any resources that can assist you in finding buyers overseas?
Yes. If you have a product that qualifies as “Made
in the U.S.A”, the Department of Commerce has several programs to assist you
in exporting the product. They include
the Matchmaker Trade Delegations, the Gold Key Matching Service, the International
Partner Search and other programs. If
you have a product that is foreign made, it may not qualify for these services. For more information visit: www.usatrade.gov
Should the packaging of my product
be translated or adapted?
To enter a foreign market successfully,
a
How should I market my products overseas?
The
decision of how you market your products overseas depends on whether you want
to sell directly abroad or indirectly. Selling
directly means often traveling to the overseas market and overseeing all of
the aspects of sales. Selling indirectly means relying on an Export Management Company,
an export trade consultant or distributors/agents to market your products
abroad. The decision of which method to use is often
a function of the way business is conducted in the overseas market, the amount
of resources a business can commit to exporting and your personal knowledge
of the international trade. The principal advantage of indirect marketing
for a smaller
What
is an EMC?
An abbreviation for Export Management Company. An EMC is a private firm that serves
as the export department for several manufacturers, soliciting and transacting
export business on behalf of its clients in return for a commission, salary,
or retainer plus commission. An EMC maintains close contact with its clients
and is supply-driven. An EMC may take
title to the goods it sells, making a profit on the markup, or it may charge
a commission, depending on the type of products being handled, the overseas
market, and the manufacturer-client's needs. For more information send an E-mail to AskStella@AskTrade.com to request a list of companies.
Should I advertise in overseas publications?
Whether you advertise in overseas
publications depends on how comparable products are marketed. However, the
particular marketing strategy you adopt depends on the traditional ways firms
market their products in the overseas market.
Today, with the use of the Internet, you may display all your products
on-line. One of the most popular publications
is Export America, a publication by the U.S. Department of Commerce
which provides a medium for
How can I test my product in an overseas
market?
Test marketing can be expensive overseas. Depending on the recognition of your product
(brand name) it may require customized research. Alternative methods may be making an agreement
with an agent, attending a trade show, or advertising in the local market.
It all depends on your product and your resources committed to exporting.
Do I need a different advertising/marketing
approach in each country I sell in?
It is very likely that you will. A marketing approach that may work in one market
is unlikely to duplicate that success exactly in another market as all markets
are no homogeneous. It is important
that you understand each country's custom practices and requirements of importation
prior to designing a product for export.
How should I set my price for my exported
goods?
There are
a number of considerations in establishing your product price. Many firms use a cost-plus method. This starts with the domestic production cost
and adds administration, research and development, overhead, freight forwarding,
distributor margins, custom charges and profit. However, this may mean that the product is not
competitively priced. Therefore, a
firm needs to evaluate what comparable products are selling for in that overseas
market and strategize accordingly. The
best way is to understand your product’s industry, its competition and what
price the market overseas will bear. This
task may require a trip to the country you are trying to target or to attend
a trade show in the targeted country.
What standards do products exported
overseas have to meet?
There is no one source to evaluate
all of the varying standards that
What
does the term New-To-Market mean?
As
defined by the International Trade Administration, a reportable new-to-market
export action is one that results from documented assistance to an exporter
that facilitates a verifiable sale in a new foreign market. Either the company
has not exported to that market during the past 24 months or previous exports
to that market have resulted from unsolicited orders or were received through
a
What is a Purchasing Agent?
It
is an agent who purchases goods in his/her own country on behalf of foreign
buyer.
What
is an Orderly Marketing Agreement?
It
is a bilateral agreement between governments by which one government limits
exports to the other. Similar to a
voluntary export restriction agreement or a voluntary restraint agreement,
used to address injury to a domestic industry. Contracts negotiated between
two or more governments, in which the exporting nation undertakes to ensure
that international trade in specified "sensitive" products will
not disrupt, threaten, or impair competitive industries or workers in importing
countries.
EXPORT FINANCING AND INSURANCE
How can I finance my export sales?
There
are a variety of financial tools available to the exporter. Most banks with
international departments will consider working capital loans, or the government
through the U.S. Small Business Administration or other agencies may provide
loan guarantees, which make it easier for commercial banks to lend. The Agency for International Development) ) assists
What kind of insurance should I have?
Most
businesses carry general business liability insurance. However, exporting
firms should have Export Cargo Insurance. It protects you and your overseas
customer in case of theft, loss, or damage to your shipment. It is recommended to have this type of insurance
as the liability of carriers is very limited for international shipments.
For more information send an E-mail to AskStella@AskTrade.com to request a list
of companies.
Can I get insurance against currency
devaluation?
Not really. If you come to terms
with your trade partners that you will be compensated in U.S. dollars, you
do not need to be concerned about currency devaluation as it usually affects
the buyer. However, payment in U.S.
dollars may not be acceptable to the potential buyer, and you may lose a lucrative
export sale to a more aggressive competitor who is willing to except foreign
currency as a payment. (You should know that in certain countries, U.S. dollars
are not readily available and the buyer has no alternative but to pay in local
currency or another foreign currency). You can do this with a bank once you
have established your foreign credit line. The bank will purchase most foreign
currencies that you receive from your export sales at a fixed price in U.S.
dollars against future delivery.
What is Soft Currency?
The currency of a nation in which exchange may be
made only with difficulty. Soft currency countries typically have minimal
exchange reserves and deficits in their balance of payments.
What is a Soft Loan?
Commonly, a loan from a government or multilateral
development bank with a long repayment period and below-market interest.
What is the World Bank and what does
it do?
The
World Bank is an integrated group of international institutions which provides
financial and technical assistance to developing countries. The World Bank includes the International Bank
for Reconstruction and Development and the International Development Association.
World Bank affiliates, legally and financially separate, include the
SHIPPING/LOGISTICS
What is a Freight Forwarder?
An
international freight forwarder is an agent for the exporter in moving cargo
to an overseas destination. These agents are familiar with the import rules
and regulations of foreign countries, the export regulations of the
What is Cargo Preference?
Cargo preference is the reservation, by law, for transportation
on U.S.-flag vessels, of all or a portion of ocean borne cargo, which is sponsored
directly or indirectly by the Federal Government.
Where do I get information on cargo preference laws
and issues?
The Maritime Administration (MARAD) and advises and
assists the Secretary of Transportation on commercial maritime matters, the
Who can tell me if a commodity that I am shipping
is a hazardous material and possibly subject to certain restrictions or regulations?
Contact the Office of Hazardous Materials Safety at
1-800-467-4922 Monday through Friday from
What
is Ocean Freight Differential?
It
is the amount by which the cost of the ocean freight bill for the portion
of commodities required to be carried on
What
is a Post-Shipment Verification?
Post-shipment
Verifications are conducted to determine that a commodity is being used for
the purposes for which its export was licensed.
Firms or individuals representing the end user, intermediate consignees,
or the purchaser may be subject to inquiries pertaining to the post-shipment
verification. As part of the PSV process,
the Bureau of Export Administration (BXA) forwards a cable to the
What is a Trans-shipment?
Transshipment
refers to the act of sending an exported product through an intermediate country
before routing it to the country intended to be its final destination. It
is also known as pass-through.
What is an RMA?
An
abbreviation for Return Merchandise Authorization. It is an authorization number or reference given
by the supplier or seller to the buyer to return merchandize previously purchased
which may be returned for repair, exchange or to stock. It is also known as Merchandize Authorization.
What is a Ship's Manifest?
It
is a list, signed by the captain of a ship, of the individual shipments constituting
the ship's cargo.
What is considered as Shipping Weight?
Shipping
weight represents the gross weight in kilograms of shipments, including the
weight of moisture content, wrappings, crates, boxes, and containers (other
than cargo vans and similar substantial outer containers).
What does the term With Average mean?
A
marine insurance term meaning that a shipment is protected from partial damage
whenever the damage exceeds 3 percent (or some other percentage). If the ship is involved in a major catastrophe, such
as a collision, fire or stranding, the minimum percentage requirement is waived
and the insurance company pays for all of the damage.
What is Wharfage?
A
charge assessed by a pier or dock owner for handling incoming or outgoing
cargo.
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